Bassem Rekik

Senior Art Director |Graphic Design

تسويق / إعلان / علاقات عامة

Sfax, معتمدية صفاقس المدينة

الخدمات المقدمة

Senior Art Director and Graphic Designer with 15 years of experience in visual communication, branding, and graphic design, specializing in creating strong, coherent, and distinctive brand identities.

Currently working at Krichen Laboratory, I manage creative projects from concept to execution: understanding client needs, defining objectives, managing timelines and budgets, leading artistic direction, graphic design, and production follow-up.
I transform ideas into strategic and impactful visual concepts (logos, posters, packaging, web design), ensuring brand consistency and message effectiveness.

Graphic designer

Creative direction

Visual communication

Project management

Art director

Branding

السعر التقريبي: 50 د.ت لكل ساعة

الخبرة

Art and Design Department Manager

Laboratoires Krichen

Sfax, Tunisia

February 2021 – Present

Collaborated extensively with sales teams and suppliers to procure high-quality goods and negotiate optimal pricing.
Monitored market trends and competitive landscapes to provide strategic consultation on business development.
Innovation with AI: Spearheaded innovation by integrating advanced AI tools

(Midjourney, Adobe Firefly) to accelerate creative production and generate unconventional design ideas that comply with global quality standards.

Met with clients to interpret their requests, define objectives, deadlines, and budgets for graphic design projects.
Prepared initial mock-ups manually or using graphic design software.
Created visually appealing designs by transforming conceptual ideas into logos, posters, packaging, and website designs that convey the message to the target audience.
Cooperated with the team in producing and preparing documents to ensure their alignment with the specific campaign.
Responsibilities included selecting font types for texts and ensuring correct image placement, as well as submitting technical layouts with all necessary information for pre-press planning.
Contacted printing agencies to obtain quotes for printing.
Managed the laboratory's financial transactions by communicating with banks and suppliers to ensure smooth and efficient operations.
Created the visual identity for the new commercial brand of Laboratoires Krichen, "PAP."
Designed 3D packaging for new men's and women's perfumes for the new commercial brand.
Experienced in producing advertising videos.
Created dedicated visual content for social media platforms (Instagram, TikTok, Facebook).
Directed and executed high-quality promotional and advertising videos.
Collaborated with the design and production team to achieve advertising campaign objectives.

Senior Graphic Designer

Esprit Design

Sfax, Tunisia

January 2018 – January 2021

Managed printing projects from design to delivery, encompassing a multi-faceted role from client reception to project submission.
Ensured compliance with client requirements and project deadlines.
Communicated with clients and analyzed their needs.
Translated concepts or texts into visual representations.
Designed graphic elements from the initial sketch and idea to the final execution using design software.
Processed digital images (sizing, colors, framing, etc.) for print or web.

Co-founder and Artistic Director

Nour Media

Sfax, Tunisia

September 2010 – December 2018

Participated in the founding of Nour Media, an advertising and publicity agency.
Built and designed the complete visual identity for the agency.
Managed the agency's digital platforms and accounts.
Oversaw the agency's general operations (Administration, Human Resources, Finance).
Executed branding and printing projects (logos, posters, packaging).
Managed client relations and monitored projects from concept to execution.
Executed professional photography and produced promotional videos.
Managed advertising campaigns on social media and electronic sites.
Analyzed competitors and campaign results to improve marketing performance.

Freelance Graphic Designer

Sfax, Tunisia

September 2008 – August 2010

Designed various graphic materials (logos, business cards, brochures, catalogs).
Designed advertising billboards, vehicle wraps, and illuminated signs.
Executed point-of-sale designs for women's clothing stores ( Brighton, Billionaire, Bouker, Eyes, Mora, J’aime ).
Designed complete visual identities for various clients.
Executed photography work for events.

Graphic Design Internship

ZOOM-COM (Advertising and Publicity Agency)

Sfax, Tunisia July 2008 – August 2008